Marketing Intelligence
Ağustos 18, 2020

Decision Making And Marketing Intelligence

The marketing research industry is facing several challenges stemming from the changing business climate and the emergence of new actors. Unless a paradigmatic shift occurs, marketing research information is only one of numerous information sources which today’s decision-makers face every day. Hints of such a paradigmatic shift are visible. Tomorrow’s company will be customer centric and armed with knowledge management tools. The industry has to be ready to respond to the increasing demands of customers not only by revising but […]
Ağustos 18, 2020

Integrating Decision-making and Marketing Intelligence: The Roadmap to the Boardroom

The marketing research industry is facing with several challenges. A paradigmatic shift is necessitated to gain a competitive edge against other data suppliers. This paper proposes a framework for this paradigmatic shift. View full text: